Blogs are often heralded as a good way to get a name, idea, product or opinion “out there.” Yet, for a group of influential male style bloggers – Marcus Troy, William Yan, Joshua Kissi of Street Etiquette, and Greg Weinstein of Culture Shoq – blogging has presented them with the opportunity to leave a quite tangible mark in the world of men’s style and fashion.
Working with shoe designer Ronnie Fieg, and through “adventure” shoe manufacturer Sebago, the gents were engaged in the process of redesigning and reconstructing classic American footwear (such as lighthouse boots and docksides). The designs, to be infused with their own personal sense of style, were assembled at Sebago’s manufacturing facility in the Dominican Republic under the banner of “the Nexus Project.”
Collaborations are nothing new in fashion, so this does not imply a sweeping democratization of the world of men’s wear. It does, however, highlight an interesting experiment in the transformation of style savvy opinionators into empowered “prosumers” (in the Don Tapscott & Anthony Williams Wikinomics sense). Furthermore, as a marketing strategy, it could be ingenious in advancing awareness and interest in the Sebago brand through mobilizing the designer’s blog followers.
For more info see the video by Jake Davis, and keep tabs on this or their blogs to see the designs when they are finally unveiled.
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