Education, first-aid, and pulse-racing, libido revving, life-saving are all brought together in an innovative viral marketing video produced by Red Urban for Canadian based Fortnight Lingerie.
The lingerie advertising world as we know it typically consists of (in print):
a) Attractive woman (or women).
b) Attractive male (or women).
c) Lusty colours/black and white.
The lingerie advertising world as we know it typically consists of (in print):
a) Attractive woman (or women).
b) Attractive male (or women).
c) Lusty colours/black and white.
d) Nice, but expensive looking bedsheets.
e) Moisture.
or in media:
a) All of the above, but moving.
b) Quick shots of naughty body parts.
The Super Sexy CPR campaign does not so much turn the lingerie marketing world on its head, as it does appropriately tilt the head back and apply the proper pressure in well timed chest pumps. This video, which had CPR professionals on-set ensuring proper instruction, intends to not just express the allure associated lingerie, but rather show that Fortnight's lingerie can make anything sexy, even mundane instructional videos - as expressed by a Red Urban representative.
Red Urban will be continuing this strategy for Fortnight, as displayed on the Super Sexy CPR website, audiences can expect to be enticed by proper instruction on abdominal thursts starting next month.
The "super sexy" campaign is proving itself to be cheekily effective, with a staggering, over two-million viewings since its posting on May 12th. Though it's reminiscent of the "Ms. Taken" Lonely Island parody video introduced last year, this is only because of its viral intent/strength. The real brilliance of Super Sexy CPR, is the creativity and humour inherent in the idea of making the mundane desirable, and pushing the typical advertising boundaries of a fairly form-promoted product category.
e) Moisture.
or in media:
a) All of the above, but moving.
b) Quick shots of naughty body parts.
The Super Sexy CPR campaign does not so much turn the lingerie marketing world on its head, as it does appropriately tilt the head back and apply the proper pressure in well timed chest pumps. This video, which had CPR professionals on-set ensuring proper instruction, intends to not just express the allure associated lingerie, but rather show that Fortnight's lingerie can make anything sexy, even mundane instructional videos - as expressed by a Red Urban representative.
Red Urban will be continuing this strategy for Fortnight, as displayed on the Super Sexy CPR website, audiences can expect to be enticed by proper instruction on abdominal thursts starting next month.
The "super sexy" campaign is proving itself to be cheekily effective, with a staggering, over two-million viewings since its posting on May 12th. Though it's reminiscent of the "Ms. Taken" Lonely Island parody video introduced last year, this is only because of its viral intent/strength. The real brilliance of Super Sexy CPR, is the creativity and humour inherent in the idea of making the mundane desirable, and pushing the typical advertising boundaries of a fairly form-promoted product category.
i love how she was choking on a chocolate heart... for the chocolate man saving her life haha
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