A new project, by Californian environmental group Heal the Bay, builds a bridge between humourous viral videos and environmental campaign awareness.
The Majestic Plastic Bag is a mockumentary, narrated by Oscar winner Jeremy Irons, that parodies various nature documentaries as it makes believe that plastic bags are an indigenious species of Californian wildlife. The short video details the epic journey of a plastic bag, from the grocery store to its final, migratory home in the Great Pacific Garbage Patch, a clump of consumer waste, ranging in size estimates from the state of Texas to the whole of the contintental United States, and located in the North Pacific Ocean.
The film was made to function as a viral video, funny and easily shared, so that it might also raise awareness about the push to have Calfornia's congress pass bill AB 1998, a piece of legislation that would significantly reduce plastic waste (such as banning the use of plastic bags) in the state.
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