Last week, at a local pub, I had a conversation with a fella about “old-world” professions, such as cobblers and tailors, and their (often diminishing) translation and presence in the modern world. The conversation, largely focused on the admirably persistent cobbler that still operated a shop a block away, was concerned with a question of whether we should, as a society, be dismayed over the loss of such practices, or recognize their greatly lessened necessity and be comfortable with their products more streamlined production.
Now, two things, first; though tailors were discussed, it would be wrong to put it, as a profession, anywhere near the modern status of cobblers. Despite the “mall-ification” of mainstream fashion, with designer brands and template “fitted” clothing, tailors are still a very essential, everyday profession. Second; New York based tailoring company Second Button has quite adequately addressed the above questions and taken an entirely novel approach to re-translating an old-world profession into the new world of fashion.
How Second Button works is a person would first custom order a shirt through the company’s website, selecting from five different styles (classic, alternative, western, military, utility), and then from a variety of details, buttons, fabrics, and colours. Upon checking-out online, you are prompted to enter your measurements, if you do not know them, visit a tailor or follow the site’s how-to videos. Shortly thereafter, the customer would receive their bespoke shirt for the relatively (considering the services involved and high degree of customization) inexpensive price of $70-$85.
Second Button takes its name from the issue its founder had taken up with the placement of the second button on most men’s shirts, and the difficulty in its look when the top button is left undone (either showing off too much chest, or running right up into the neck.). To this end, the company’s primary mission is to produce comfortable, customized shirts, with an impeccable male neckline when worn casually undone.
The one conceivable minus to Second Button, is that despite the innovative reinvigoration of the ancient craft of personalized clothing, under the site’s FAQs it is noted that all shirts are precisely tailored in Hong Kong. Issues regarding working conditions aside (as I cannot say whether or not there would be any here), the obvious issue to be legitimately concerned with is that this does little to revive this old, and necessary, profession on a “main street” near you. Very little can compare the face to face service of a locally dedicated (and talented tailor), so it is always recommended to find one in your own town and start building that relationship.
Now, how do we revive the art of cobbling?
Now, two things, first; though tailors were discussed, it would be wrong to put it, as a profession, anywhere near the modern status of cobblers. Despite the “mall-ification” of mainstream fashion, with designer brands and template “fitted” clothing, tailors are still a very essential, everyday profession. Second; New York based tailoring company Second Button has quite adequately addressed the above questions and taken an entirely novel approach to re-translating an old-world profession into the new world of fashion.
How Second Button works is a person would first custom order a shirt through the company’s website, selecting from five different styles (classic, alternative, western, military, utility), and then from a variety of details, buttons, fabrics, and colours. Upon checking-out online, you are prompted to enter your measurements, if you do not know them, visit a tailor or follow the site’s how-to videos. Shortly thereafter, the customer would receive their bespoke shirt for the relatively (considering the services involved and high degree of customization) inexpensive price of $70-$85.
Second Button takes its name from the issue its founder had taken up with the placement of the second button on most men’s shirts, and the difficulty in its look when the top button is left undone (either showing off too much chest, or running right up into the neck.). To this end, the company’s primary mission is to produce comfortable, customized shirts, with an impeccable male neckline when worn casually undone.
The one conceivable minus to Second Button, is that despite the innovative reinvigoration of the ancient craft of personalized clothing, under the site’s FAQs it is noted that all shirts are precisely tailored in Hong Kong. Issues regarding working conditions aside (as I cannot say whether or not there would be any here), the obvious issue to be legitimately concerned with is that this does little to revive this old, and necessary, profession on a “main street” near you. Very little can compare the face to face service of a locally dedicated (and talented tailor), so it is always recommended to find one in your own town and start building that relationship.
Now, how do we revive the art of cobbling?
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